Canonical URL
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.
98 topics found for
“content marketing”
Schema Markup
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
RankBrain
A machine learning-based search engine algorithm used by Google to help process search queries and provide more relevant results.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.