CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
98 topics found for
“content marketing”
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Open Rate
The percentage of email recipients who open a given email.
Reciprocal Linking
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.