Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
89 topics found for
“content behaviors”
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Ostrich Effect
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Information Hierarchy
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Social Foraging
The behavior of seeking information or resources based on social interactions and cues.