Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
The tendency to give more weight to negative experiences or information than positive ones.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
The tendency to forget information that can be easily found online, also known as digital amnesia.
The organization of content in a way that prioritizes and structures information according to its importance.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Accessible Rich Internet Applications (ARIA) is a set of attributes that enhance the accessibility of web content for people with disabilities.
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.