RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
31 topics found for
“consumer trust”
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.