Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
31 topics found for
“consumer sales”
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Private Label
Products manufactured by one company for sale under another company's brand name.
Brand Extension
The practice of using an established brand name to introduce new products or services.