B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
31 topics found for
“consumer sales”
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.