Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
59 topics found for
“consumer research”
Demand Forecasting
The process of predicting future customer demand using historical data and other information.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.