Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
59 topics found for
“consumer research”
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
Demand Forecasting
The process of predicting future customer demand using historical data and other information.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.