Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
59 topics found for
“consumer research”
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.