Brand Extension
The practice of using an established brand name to introduce new products or services.
28 topics found for
“consumer recognition”
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
VUI
Voice User Interface (VUI) is a system that allows users to interact with a device or software using voice commands.
QFD
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.