Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
28 topics found for
“consumer recognition”
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.