Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
28 topics found for
“consumer recognition”
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.