Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
10 topics found for
“consumer protection”
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.