Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
10 topics found for
“consumer protection”
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.