Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
35 topics found for
“consumer perception”
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.