Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
129 topics found for
“consumer markets”
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Private Label
Products manufactured by one company for sale under another company's brand name.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.