Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
129 topics found for
“consumer markets”
Demand Forecasting
The process of predicting future customer demand using historical data and other information.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
BML
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.