Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
129 topics found for
“consumer markets”
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
PAC
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.