Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
129 topics found for
“consumer markets”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.