Open Rate
The percentage of email recipients who open a given email.
129 topics found for
“consumer markets”
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.