Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
129 topics found for
“consumer markets”
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.