Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
129 topics found for
“consumer markets”
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Regret Aversion
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.