Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
129 topics found for
“consumer markets”
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.