Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
129 topics found for
“consumer markets”
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.