B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
62 topics found for
“consumer loyalty”
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.