Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
A practice of performing testing activities earlier in the software development lifecycle to identify and address issues sooner.
Areas of unmet demand in a market where opportunities for growth and development exist.
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
A specific group of people identified as the intended recipient of an advertisement or message.
The area within a market where unmet needs or problems present potential for new products or services.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.