B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
77 topics found for
“consumer engagement”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.