B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
86 topics found for
“consumer behavior”
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.