SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
436 topics found for
“concept to market”
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.