105 topics found for

BTL

Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.

Deliver Influence Marketing Tactical Intermediate

Brand Touchpoint

Any interaction or communication between a brand and its audience.

Attract Influence Business Marketing Tactical Foundational

Brand Image

The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.

Attract Influence Marketing Psychology Analytical Intermediate

Brand Equity

The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.

Attract Deliver Business Marketing Strategic Intermediate

Forced Action

A dark pattern where the user is required to do something in order to access certain functionality or information.

Enable Influence Design Tactical Foundational

KYC

Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.

Deliver Enable Business Design Engineering Tactical Intermediate

First Touch

The initial interaction a customer has with a brand.

Attract Influence Marketing Tactical Foundational

Information Ecology

The study of the relationships between people, practices, values, and technologies within an information environment.

Enable Transform Research Analytical Advanced

Endorsed Brand

A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.

Attract Deliver Marketing Strategic Intermediate