Digital Wellness
The pursuit of a healthy relationship with technology, balancing its use to enhance well-being without causing harm.
105 topics found for
“concept relationships”
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
KOS
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
Affinity Diagram
A tool used to organize ideas and data into groups based on their natural relationships.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.