Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
105 topics found for
“concept relationships”
Ontology
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.
ERD
Entity Relationship Diagram (ERD) is a visual representation of the relationships between entities in a database.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.