Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
34 topics found for
“concept mapping”
Mapping
The process of creating visual representations of data or information to enhance understanding and decision-making.
Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Story Mapping
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
User Story Mapping
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.