Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
72 topics found for
“comprehensive analysis”
Morphological Analysis
A problem-solving method that explores all possible solutions by examining the structure and relationships of different variables.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
Delphi Method
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
Content Inventory
A comprehensive list of all content within a system, used to manage and optimize content.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
5V’s of Big Data
Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.