Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The structural design of information environments, organizing and labeling content to support usability and findability.
A theory of emotion suggesting that physical and emotional responses to stimuli occur simultaneously and independently.
A design principle that states the design of a product or interface should primarily serve its intended purpose or functionality.
A search system that allows users to narrow down search results by applying multiple filters based on different attributes or categories.
The degree to which a product's elements are consistent with external standards or other products.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.