Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
A statistical technique that uses several explanatory variables to predict the outcome of a response variable, extending simple linear regression to include multiple input variables.