Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
The study of complex systems and how interactions within these systems give rise to collective behaviors.
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
The study of how psychological influences affect financial behaviors and decision-making.
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.