Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
17 topics found for
“competitor insights”
Competitor Analysis
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.