Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.