Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
207 topics found for
“competitive strategy”
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Portfolio Management
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.