Keyword Mapping
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.