Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
207 topics found for
“competitive strategy”
Private Label
Products manufactured by one company for sale under another company's brand name.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.