Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
207 topics found for
“competitive strategy”
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Product Go-To-Market
The strategy and plan for launching a product to market, including marketing, sales, and distribution activities.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.