Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
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“competitive landscape”
Design Sprint
A time-constrained, intensive process that helps teams quickly design, prototype, and test ideas.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Page Speed
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Autoenrollment
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
Operational Planning
The process of setting short-term objectives and determining the actions needed to achieve them.
Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.