NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
99 topics found for
“competitive dynamics”
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
SWOT Analysis
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
Squad
A small, cross-functional team of 6-12 people focused on delivering a specific product feature or component.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.