Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
99 topics found for
“competitive dynamics”
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
SWOT Analysis
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Squad
A small, cross-functional team of 6-12 people focused on delivering a specific product feature or component.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.