Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
99 topics found for
“competitive dynamics”
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.