Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
The process of providing incentives or rewards to encourage specific behaviors or actions.
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.