Competitor Analysis
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
95 topics found for
“competitive analysis”
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
SWOT Analysis
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.