Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
126 topics found for
“communication strategy”
Project Management
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Stakeholder Management
The systematic identification, analysis, planning, and implementation of actions designed to engage and influence stakeholders in a project.
Stakeholder Interviews
Conversations with key stakeholders to gather insights, expectations, and feedback, ensuring their needs are understood and considered in the project.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Content Strategy
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.