Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
70 topics found for
“communication platforms”
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Asynchronous Work
Work that is not performed in real-time, allowing team members to collaborate without needing to be online simultaneously.
Kickoff
The initial meeting or phase where a new feature or initiative is introduced, discussed, and planned, involving all relevant stakeholders.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
REST
Representational State Transfer (REST) is an architectural style for designing networked applications based on stateless, client-server communication.
Readability
Readability is a design principle that emphasizes making text easy to read and understand.