Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
A document that outlines the objectives, scope, deliverables, and timeline of a project, providing clear direction and expectations for all stakeholders.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
The study of narrative and narrative structure and the ways that these affect our perception.
Work that is not performed in real-time, allowing team members to collaborate without needing to be online simultaneously.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Representational State Transfer (REST) is an architectural style for designing networked applications based on stateless, client-server communication.
Readability is a design principle that emphasizes making text easy to read and understand.