Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
15 topics found for
“communication guidelines”
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
PMBOK
The Project Management Body of Knowledge (PMBOK) is a comprehensive set of guidelines, best practices, and standards for project management.
Functional Specification
A document that defines the functionality, behavior, and features of a system or component.
Product Requirements
Product Requirements is a document that outlines the essential features, functionalities, and constraints of a product.
Product Specs
Detailed descriptions of a product's features, functionality, and technical requirements, used to guide development and ensure all stakeholders are aligned.